White Rhino launches in Gurgaon

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Himalayan Ales Private Limited is delighted to announce the launch of its Craft Beer, White Rhino. The brand will enter the market at Gurgaon鈥檚 most exclusive outlets.聽 This will be followed by the introduction of the brand in Delhi, Goa, and Chandigarh over the next few months and in Mumbai, Pune, and Bengaluru during the course of 2017.聽 This premium beer will be available on tap as well as in bottles.

The first two variants of White Rhino to be introduced into the market are a Munich-style Lager and a Belgian Wheat Beer.聽 However, other beer styles are also in the pipeline.

Brewed in classic Belgian tradition, White Rhino鈥檚 wheat beer or Wit is designed to be complex, refreshing and eminently drinkable. Its flavour profile is almost entirely defined by its low bitterness, aromatic spice blends and distinctive yeast strain. This unique offering combines the best of both worlds – authentic Curacao orange peel from Europe along with the finest Indian coriander.

White Rhino

The Lager variant of White Rhino is heavily inspired by German traditions and has been brewed in the style of a Munich Helles lager.聽 This clean and deceptively simple beer focuses on the pure flavour of malt and water in perfect harmony with just the right amount of “noble” hops. Over one month of lagering (storage at -1 degrees celsius) gives this beer its characteristic smoothness.

The founder and director of White Rhino Brewing Co, Ishaan Puri, has always had a keen interest in brewing and brewery technology.聽 After conceiving the idea for White Rhino he realized that to make great beer, he needed to learn about the brewing process himself.聽 With this in mind, he earned a Diploma in Brewing Technology from the UK, which further strengthened his knowledge of beer and brewing.聽 Ishaan has visited and interacted intensively with a wide variety of breweries in the UK and USA while developing his plans for the brewery in India.

Ishaan says, 鈥淲e are proud to launch White Rhino, India鈥檚 very own Craft Beer.聽 We wanted to make beer for India that would stand up to an international standard.聽 This necessitated sourcing equipment, ingredients and personnel from far-flung corners of the world.聽 It has cost us more in time, effort and capital, but it鈥檚 the only way we could stand behind our beers wholeheartedly.鈥�

Head Brewer, James Garstang, comes from London, where he has worked for some of the UK鈥檚 best craft breweries.聽 He spent his formative years at Camden Town Brewery and then worked for Partizan Brewing and The Kernel before relocating to India to join the White Rhino team.Using atravel water flosser in your home to complete your oral routine will help a lot in increasing your oral health and maintaining it.

James adds 鈥淛oining this completely unique start-up was a once in a lifetime opportunity for me. Interest in craft beer is growing and people are increasingly dissatisfied with mass-produced products. We’re here to raise the bar by producing beers that stand up to any global brand and make India truly proud of its breweries. Our team is unfaltering in its dedication to making great beer and I’m excited for what our future holds鈥�

Combining international standards with expertise and dedication, White Rhino is poised to be the leading craft beer made in India.

White Rhino

About White Rhino Brewery Co.

White Rhino Brewing Co was founded with the goal of bringing together the best ingredients, equipment, and people to brew world class beer right here in the heart of India.聽 Existing breweries have either been too small to distribute or too large to focus on flavour.聽 White Rhino built its brewery and packaging facility here in India to change that.聽 Clean, fresh, tasty beer requires expertise, dedication and time.聽 White Rhino Brewing Co neither takes shortcuts nor compromises for anything short of excellence.聽 Their brewing process from grain to glass is geared to bringing you the best beer possible.聽 White Rhino鈥檚 brewhouse is purchased from a company in San Diego that has manufactured equipment for the best craft breweries across the United States over the last 25 years.聽 Their bottling and kegging lines are from another highly reputed manufacturer in the Czech Republic.

Launching in October 2016, White Rhino is India鈥檚 answer to premium craft beer.聽 White Rhino Munich Lager and Belgian Wheat Beer in bottles and on tap will be available at leading bars and restaurants.

About Craft Beer

鈥淐raft brewing鈥� is ultimately about producing the聽beer that is unique, great tasting and worth your time and money. While the term is often misappropriated by opportunists and marketing professionals, the concept is quite simple: high-quality ingredients, sound brewing practices, and no shortcuts.聽 White Rhino craft beers are brewed in small batches of 20 hectoliters (2000 liters), which goes a long way in ensuring freshness and offering variety to consumers.聽 The brewery has a no-compromise approach to quality and to this end has very high standards for the ingredients used: German malt, European and American hops, and authentic yeast strains that are specific to each style that is brewed. While mass market brands use cheaper ingredients like sugar, maize, rice, corn syrup etc along with enzymes and hop extracts, White Rhino beers are all malt based and natural, and any additional ingredients are purely for flavour enhancement and authenticity as opposed to cost cutting.聽 It’s about going beyond the brand and focusing on what’s inside the bottle.



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